Boost Your Campaigns with Expert PPC Agency In Delhi

Frequently Asked Questions

• What is a PPC agency?

  A PPC agency manages pay-per-click advertising campaigns on platforms like Google Ads and Bing Ads to drive targeted traffic to your website.

• Why should I choose a PPC agency in Delhi?

  Choosing a PPC agency in Delhi ensures access to experienced digital marketers familiar with both local and global markets at competitive rates.

• What services does a PPC agency in Delhi offer?

  A PPC agency offers keyword research, ad creation, campaign management, A/B testing, landing page optimization, and performance reporting.

• How does PPC advertising work?

  PPC (pay-per-click) advertising charges you only when someone clicks your ad. Ads appear on search engines or websites, targeting specific keywords or audiences.

• How much does it cost to hire a PPC agency in Delhi?

  The cost varies based on your ad budget, campaign goals, and service scope. PPC agencies in Delhi often offer affordable packages for businesses of all sizes.

• How quickly can I see results from PPC campaigns?

  PPC campaigns often start showing results within a few days to weeks, depending on ad quality and competition.

• What platforms are used for PPC advertising?

  PPC advertising primarily uses platforms like Google Ads, Microsoft Ads (Bing), Facebook Ads, Instagram Ads, and LinkedIn Ads.

• Do PPC agencies offer local targeting for Delhi-based businesses?

  Yes, many PPC agencies specialize in geo-targeted campaigns, ideal for local businesses wanting to reach Delhi-based audiences.

• Can PPC be used for e-commerce businesses?

  Absolutely! PPC is highly effective for e-commerce. Agencies run Google Shopping, search, and retargeting ads to boost product sales.

• What makes a PPC agency in Delhi stand out?

  Many agencies in Delhi focus on data-driven strategies, transparent reporting, dedicated account managers, and custom campaign solutions tailored to your business.

• How do I track PPC campaign performance?

  Agencies provide detailed performance reports using tools like Google Analytics, Google Ads dashboard, and custom reporting dashboards.

• Is PPC better than SEO?

  PPC offers immediate traffic, while SEO is a long-term strategy. A combination of both is often most effective, and many agencies offer both services.

• What types of businesses can benefit from PPC?

  PPC benefits startups, SMEs, and large enterprises across industries like healthcare, e-commerce, education, tech, and real estate.

• Can I set my own monthly PPC budget?

  Yes! Most PPC agencies customize campaigns based on your budget and business goals.

• How do I get started with a PPC agency?

  Contact the agency through their website, schedule a consultation, and they’ll audit your needs to build a strategic PPC plan.

• Do PPC agencies handle landing page design for campaigns?

  Yes, many agencies design and optimize landing pages to maximize conversion rates and improve ad quality scores.

• Will I have a dedicated account manager?

  Yes, most reputable PPC agencies assign a dedicated account manager for personalized support.

• Do PPC agencies provide services for international campaigns?

  Yes, many agencies run both domestic and international campaigns, targeting multiple countries and languages as needed.

• How do PPC agencies ensure a high ROI on campaigns?

  Through continuous optimization, A/B testing, negative keyword filtering, and performance monitoring, agencies ensure your ROI stays strong.

• Is there a minimum contract period with a PPC agency?

  Many agencies offer flexible engagement models—monthly, quarterly, or custom—based on your preferences and needs.

• What is the difference between Google Ads and Facebook Ads in PPC?

  Google Ads target users based on search intent, while Facebook Ads focus on interests and demographics. Agencies help you choose the right platform based on your goals.

• How do PPC agencies perform keyword research?

  Agencies use advanced tools like Google Keyword Planner, SEMrush, and Ahrefs to find high-converting and cost-effective keywords for your PPC campaigns.

• Can PPC help generate leads for service-based businesses?

  Yes, PPC is ideal for generating leads. Agencies create conversion-focused ad campaigns for services like real estate, education, finance, and more.

• What are negative keywords and how are they used?

  Negative keywords prevent your ads from showing on irrelevant searches. Agencies continuously update them to improve ROI and avoid wasteful spending.

• How often do PPC agencies optimize campaigns?

  Many agencies optimize campaigns weekly—sometimes daily—to ensure peak performance and ROI.

• Can I run ads in Hindi or other regional languages?

  Yes, many agencies create PPC ads in multiple Indian languages including Hindi, Punjabi, Tamil, and Bengali to reach specific regional audiences.

• What kind of reports do I receive from a PPC agency?

  You’ll get weekly or monthly reports showing impressions, clicks, conversions, cost per click (CPC), and return on ad spend (ROAS).

• What is Quality Score in Google Ads?

  Quality Score is Google’s rating of your ad relevance and landing page experience. Agencies focus on improving this to lower costs and increase visibility.

• Can PPC agencies run remarketing campaigns for my website?

  Absolutely. Agencies set up remarketing campaigns to re-engage visitors who didn’t convert the first time, boosting your conversion rates.

• How long should I run a PPC campaign?

  While short-term campaigns work for promotions, agencies recommend ongoing PPC for consistent leads and traffic. They help plan both types.

• What is conversion tracking and do agencies set it up?

  Yes, agencies implement conversion tracking via Google Tag Manager or directly through platforms to monitor form submissions, purchases, or sign-ups.

• Do PPC agencies run YouTube Ads as part of their service?

  Yes, many agencies run video ads on YouTube including skippable, non-skippable, and bumper ads to boost brand awareness and engagement.

• What happens if my PPC campaign underperforms?

  Agencies analyze the issues, adjust bidding strategies, refresh ad creatives, and optimize landing pages to improve performance fast.

• Is PPC suitable for small businesses?

  Definitely. Agencies work with small businesses to create budget-friendly campaigns that bring measurable results.

• Can a PPC agency audit my existing PPC account?

  Yes, many agencies offer free and paid PPC audits to identify areas for improvement and cost-saving opportunities.

• Do I need a website to run PPC campaigns?

  While a website helps, agencies can also create standalone landing pages or lead forms (e.g., Facebook Lead Ads) to drive results without one.

• What industries do PPC agencies specialize in?

  Many agencies specialize in e-commerce, healthcare, tech, education, real estate, travel, and local service industries.

• Will a PPC agency create ad copy and creatives for my campaigns?

  Yes, most agencies write compelling ad copy and design engaging creatives that drive clicks and conversions.

• How do PPC agencies ensure ad compliance?

  Agencies follow platform guidelines strictly and ensure your ads are compliant with Google's, Facebook's, and other ad policies.

• Can I pause or stop my PPC campaign at any time?

  Yes, most agencies offer flexible campaign management—you can pause, adjust budgets, or stop campaigns with prior notice.

• How do I know if PPC is right for my business?

  If you want quick, measurable traffic and leads, PPC is ideal. Many agencies offer a free consultation to assess your fit.

• What industries do PPC agencies NOT serve?

  Many agencies avoid restricted sectors like gambling, adult content, and some financial services in line with platform policies.

• Can PPC help improve brand awareness?

  Yes, PPC campaigns like display ads and YouTube video ads are powerful for boosting brand visibility quickly.

• Is there a setup fee for PPC campaigns?

  Many agencies offer flexible pricing. Some packages include a one-time setup fee based on the campaign's scale and complexity.

• Do PPC agencies run campaigns for mobile apps?

  Yes, many agencies run Google App Campaigns and Meta app install ads to drive app downloads and engagement.

• What tools do PPC agencies use for management?

  Many agencies use Google Ads, Meta Ads Manager, SEMrush, Ahrefs, Unbounce, Google Analytics, and more for end-to-end PPC optimization.

• Do PPC agencies offer white-label PPC services?

  Yes, many agencies offer white-label PPC services for agencies and resellers.

• Can a PPC agency help recover a suspended Google Ads account?

  Many agencies analyze suspension reasons and guide you through the reinstatement process if applicable.

• What bidding strategies do PPC agencies use?

  Many agencies use manual CPC, enhanced CPC, target CPA, ROAS, and maximize conversions depending on your goals.

• Do PPC agencies conduct competitor analysis?

  Absolutely. Many agencies research your competitors' ad strategies to give your campaigns a competitive edge.

• Can I preview ads before they go live?

  Yes, all ads are shared with you for review and approval before they are launched.

• What’s the average ROI from PPC campaigns?

  ROI varies, but many agencies aim for at least a 3–5x return depending on the industry and goals.

• Do PPC agencies use landing page A/B testing?

  Yes, many agencies use A/B testing to find the most effective landing page design and messaging for conversions.

• Can a PPC agency manage multiple PPC accounts for my business?

  Yes, many agencies can handle multiple ad accounts across platforms, even under different brands or services.

• How long does it take to set up a campaign?

  Typically, campaigns go live within 5–7 business days after finalizing strategy, creatives, and access.

• What’s the difference between Search Ads and Display Ads?

  Search ads appear in Google search results; display ads appear on websites across Google’s Display Network.

• Can a PPC agency run ads for B2B companies?

  Yes, many agencies craft targeted B2B campaigns using LinkedIn, Google, and other platforms tailored to professional audiences.

• Do PPC agencies offer bulk lead generation?

  Yes, many agencies optimize lead-gen campaigns for volume and quality across multiple platforms.

• Can a PPC agency track phone calls from ads?

  Yes, many agencies set up call tracking and call extensions to monitor and analyze phone-based leads.

• Do PPC agencies provide multilingual ad campaigns?

  Yes, many agencies create campaigns in English, Hindi, and other Indian/regional languages to reach diverse demographics.

• Can a PPC agency target specific pin codes in Delhi NCR?

  Yes, many agencies offer hyperlocal targeting down to pin code or radius-based areas in Delhi and NCR.

• Do PPC agencies provide post-click optimization support?

  Yes, many agencies optimize the full conversion funnel—from click to lead—to ensure ROI maximization.

• What’s the approach to PPC for new product launches?

  Many agencies use a phased strategy: pre-launch buzz, launch-day traffic, and post-launch retargeting to build momentum.

• Can I integrate PPC with my CRM system?

  Yes, many agencies can integrate PPC data with your CRM (e.g., Zoho, HubSpot, Salesforce) for lead tracking and automation.

• How do PPC agencies handle click fraud?

  Many agencies use tools like ClickCease and monitor IP patterns to detect and block fraudulent clicks.

• Will I lose access to my Google Ads account?

  No, you retain full access. Agencies work transparently with shared access and full visibility.

• Do PPC agencies offer training for in-house teams?

  Yes, many agencies offer training workshops for corporate and in-house teams on PPC management and tools.

• Can I use PPC for event promotion?

  Absolutely. Many agencies design campaigns for event registrations, webinars, expos, and more.

• What is a good CPC (Cost Per Click) in India?

  It varies by industry, but ₹5 to ₹50 is a typical range. Agencies aim to keep it low while maximizing conversions.

• Do PPC agencies handle campaigns for international clients from Delhi?

  Yes, many agencies based in Delhi serve clients globally.

• Can PPC help drive foot traffic to my local store?

  Yes, using location extensions, geo-targeting, and local inventory ads, agencies help increase offline visits.

• What’s the difference between manual and automated bidding?

  Manual bidding gives full control over CPCs; automated uses AI to optimize for conversions or ROAS.

• Can I run ads only during business hours?

  Yes, many agencies schedule ads to run during specific hours or days to match your business availability.

• What if I have a limited monthly budget?

  No problem. Agencies design highly focused, low-budget PPC campaigns that still deliver measurable results.

• Do PPC agencies provide support after campaign launch?

  Yes, many agencies offer full post-launch support, continuous optimization, and reporting.

• How do PPC agencies define campaign success?

  Success is measured through KPIs like leads, ROI, conversions, CPC, and customer acquisition cost (CAC).

• Do PPC agencies work with startups and entrepreneurs?

  Yes, many agencies have special PPC plans tailored for startups looking to grow online visibility quickly.

• Is there any long-term commitment?

  Many agencies offer both monthly and long-term contracts, with no hidden commitments—just results-driven service.

• How do I share my ad accounts securely with a PPC agency?

  You can grant limited access via Google Ads or Meta Business Manager without sharing passwords.

• How can I contact a PPC agency for a proposal?

  You can visit the agency’s website, fill out the inquiry form, or contact them directly via email or phone for a free consultation.