Email-id is the general primary identification for anyone around the globe. No matter how many online accounts you might have for various services, chances are that all those are controlled by an email id. Emails precede everything in online communications. And almost everyone has access to smartphones, which further amplifies the frequency and usage of mails enormously. Therefore, organizations that don’t indulge in email marketing for their brands and products are surely losing out a big active market for them.
What is Email Marketing ?
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
There are 4.3 billion email accounts across the globe and according to these stats, 77% of consumers prefer emails for marketing to them. It is fairly simple to set up and run. You can follow this guide to learn email marketing for beginners. The most critical part is designing responsive HTML e-mailers. Amazing drag and drop tools and built-in templates have been made available by platforms like MailChimp, but still doing customizations can turn out to be a big pain for beginners.
Benefits Of Email Marketing
1. 100% Automated : No matter how long or short your consumer purchase cycle might be, its automation helps you push your customers towards the buying stage. Once you have set the chain of e-mails on the email delivery service, you can even go on a vacation and let the email marketing work for you.
2. Affordable : Email marketing is the cheapest when compared to other forms of online marketing like social media . For every $1 spent on email marketing in the United States, the average ROI is $44 according to this article.
3. Measurable Insights : Tracking and evaluating email campaigns is very easy. With just a few measures like Click-Through-Rate (CTR) and Open-Rate (OR) compared to actual conversions you will be able to draw clear conclusions as to what is working and what is not.
4. Customer Retention : Amongst all the marketing channels, email marketing is the best way to retain customers and build long-term business connections. As you can build your own list and can have the contact of all your clients secure with you.
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