Lead Generation

Most marketers know by now that Facebook is an important business tool for companies of every size and industry. With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity.

But what about using Facebook for lead generation? Attracting new leads using Facebook — leads that might eventually turn into paying customers — is one of the most intriguing reasons to use Facebook marketing.

And yet, we find that only about half of marketers use Facebook to source leads. This needs to change. And even if you are generating leads on Facebook, we all could probably use a little boost in our lead generation efforts.

However, generating leads from Facebook may be easier than you think. In this post, we’ll look at how marketers can generate targeted leads from Facebook.

Types of Facebook Posts to Help You Generate Leads From Your Business Page

1) Post landing pages for offers directly to Facebook.

One of the best ways to generate leads on Facebook is simply to send people directly to landing pages for lead-generating offers

2) Post the blog posts that generate the most leads.

Another way of generating leads from the content your team is producing is to simply pick the blog posts that generate the most leads, and post those ones to Facebook.

3) Include links to landing pages in your image captions.

Most marketers understand the importance of using visuals like images and videos in your Facebook strategy. For example, Facebook posts with images see 2.3X more engagement than those without images. To turn these higher engagement rates into lead generation opportunities, consider including links to your website in the descriptions for your images — especially your profile picture and cover photo descriptions.

4) Use videos to promote lead gen offers.

Facebook’s organic reach has dropped to 52% so far in 2016, thanks to the tweaks in Facebook’s algorithm to help mitigate the increasing amount of content on its platform. But videos are the big exception here. In fact, posting videos has actually helped neutralize some of that pain for marketers.

5) Use Facebook Live videos to remind people to register.

Videos can be pretty time-intensive to create. (Not to mention intimidating.) But you don’t necessarily have to pull together the time and resources to create a perfectly scripted and edited marketing video to leverage the power of video on Facebook.

Facebook Live is Facebook’s live video platform that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. The best part about these live videos is that they’re meant to be a little scrappier and more spontaneous than normal marketing videos — that’s what makes live videos special.

6) Add a call-to-action button to your Facebook Page.

You’ll find you have seven pre-made button options to choose from: “Sign Up,” “Shop Now,” “Contact Us,” “Book Now,” “Use App,” Watch Video,” and “Play Game.” Once you choose a button and link it to a page your website, the button you chose will appear up at a fixed location right below your cover photo and to the right.

7) Run a contest or giveaway.

People love contests and giveaways. Not only are they fun for your followers, but they can also teach you a lot about your audience — all the while engaging them, growing your reach, driving traffic to your website, and (drum roll, please) generating leads.

If the goal of your contest is to generate leads, publish posts on Facebook (in addition to your other social media accounts) that include an attractive featured image or video, language that’s compelling and simple, and a link to your contest page where they can fill out a form.

Setting up and implementing a successful Lead Generation Campaign is a lot of hard work but it’s a process that our team of marketing experts have implemented for businesses time and time again. Let us do the hard work and graft for you, allowing you the necessary time to focus on the more important aspects of developing your business!