Funnel Creation

What is a marketing funnel? No, it’s not what you use for cooking. We’re talking about the kind of funnel that you absolutely must get right if you want your business’ sales process to run as efficiently as possible.

Basically, your marketing funnel is made up of several stages through which would-be customers move from first awareness of your brand to post-sale evangelism. It’s the process of converting a visitor into a paying customer

So, What is a Marketing Funnel?

A marketing funnel is a way of breaking down the customer journey all the way from the “awareness” stage (when they first learn about your business) to the “purchase” stage (when they’re ready to buy your product or service).

First, you want to attract awareness to your business by ranking high in search, publishing white papers, etc. As leads progress through your funnel, your outreach methods will get more and more personalized (sometimes involving a product demo or a phone call) until the sale takes place.

As a business owner, you want your sales process to be as streamlined and efficiently as possible. Our team expert marketers are able to create the ideal automated digital strategy to maximise your sales and convert those potential leads into paying customers, called a Marketing Funnel.

For those who don’t know, the most common marketing funnel is made up of four steps. Imagine a funnel shape with the thinnest point at the bottom and the widest part at the top. From the top down;

Audience

Every piece of content created needs to serve a specific purpose. Without purpose, the content is meaningless and will have no effect on your business. By researching your markets and finding out what works and doesn’t work, our experts can write engaging content that your readers will really want to read!

Generate Website Traffic

From content marketing, paid advertisements, organic processes or email marketing, the first step of a successful marketing funnel is to generate traffic to your website. The more users you can draw to your website, the more effective the funnel strategy will be.

Generate an Increased Number of Leads

Now that you’ve for users on your website, it’s time to turn these users into potential leads. This can be achieved by more engaging and specific content posts, videos, imagery, adverts, articles and blog posts. Basically, anything that will keep the users engaged and interested in your business, converting them from a user into a lead.

Prospects and Promotion

The penultimate stage of the basic marketing funnel is to provide these leads with more content that can drive forward your business. Depending on the nature of your business, this could include longer, more informative video content, eBooks, subscriptions to email services or newsletter. The purpose of this stage is to connect with your leads on a personal level, giving them a more detailed into your business and what services or products you can provide them.

Generate Paying Customer

The final step in the marketing funnel is the most important for your business. By fully engaging your leads in the correct way for your business and industry, you can convert your leads into paying and profitable customers using your products or services.

funnel creation

This All Sounds Like A Lot Of Work?

Setting up and implementing a successful marketing funnel is a lot of hard work but it’s a process that our team of marketing experts have implemented for businesses time and time again. Let us do the hard work and graft for you, allowing you the necessary time to focus on the more important aspects of developing your business!

Each marketing funnel is different for each business. You’ll have different aims, goals and targets from any other business which is why our experts are on hand to create a personalised funnel solution to suit your individual circumstance.

Want Social Emerger to revolutionise the way you market your business, driving you forward to the next level of success? Contact us today for a free, customised marketing plan created for you by our leading marketing experts!

What is a marketing funnel? No, it’s not what you use for cooking. We’re talking about the kind of funnel that you absolutely must get right if you want your business’ sales process to run as efficiently as possible.

Basically, your marketing funnel is made up of several stages through which would-be customers move from first awareness of your brand to post-sale evangelism. It’s the process of converting a visitor or browser into a paying customer

What is a Marketing Funnel?

A marketing funnel is a way of breaking down the customer journey all the way from the “awareness” stage (when they first learn about your business) to the “purchase” stage (when they’re ready to buy your product or service).

First, you want to attract awareness to your business by ranking high in search, publishing white papers, etc. As leads progress through your funnel, your outreach methods will get more and more personalized (sometimes involving a product demo or a phone call) until the sale takes place.

As a business owner, you want your sales process to be as streamlined and efficiently as possible. Our team expert marketers are able to create the ideal automated digital strategy to maximise your sales and convert those potential leads into paying customers, called a Marketing Funnel